HONG KONG, December 5, 2012 ― Service Metrics Group, a leader in customer experience measurement solutions, today announced the opening of its new Hong Kong office, based in Wan Chai, to meet increasing demand in the region as well as giving the company the capability to locally deliver services to existing customers in the area.
The company has also observed a growing trend to negotiate service contracts within a global delivery framework, while preferring to have mystery shopping, customer feedback systems, and online reputation management delivered via a local presence.
Robb Scott, Co-Founder and Managing Partner for Service Metrics Group said “Our move into Hong Kong helps us to better service our international clients, as it is Asia's undisputed world city. We have customers with both headquarters and operations in the region and locating our new office there will allow us to serve their needs more efficiently. It also presents us with an opportunity to grow our staff while more economically reaching new customers in this exciting and rapidly developing region.”
Will Tarrant, the company's other founder and Managing Member also said "We really enjoy doing business in this region and we see Hong Kong as the gateway to the rest of Asia. Service Metrics Group has been delivering experience measurement solutions in Macau already, and the opening of this new office allows us to more effectively meet their demands for service measurement services and to nurture a new generation of field Analysts.”
Service Metrics Group is a Texas-based company that measures the customer experience for a variety of organizations and industries including hospitality, gaming, travel, tourism, retail, and entertainment. Services include mystery shopping/quality inspections, customer satisfaction feedback and tracking systems, and online reputation management and review site monitoring. Service Metrics Group is a privately-held company with operations worldwide.