What We Do

Service is emotional.

With that philosophy in mind, the challenge becomes objectifying and quantifying those emotions into accessible, relevant, and useful information that can be actioned.

We're not form fillers, box checkers, or data dumpers. Our goal is to deliver on our mission, everyday:

Measure the customer experience and make the information accessible, relevant, and useful.

Quality Assurance &
​On-Site Inspections

Robust and innovate solutions that give you customized and specific data for your operation.

Not a one-size-fits-all "checklist of standards."

Customer Satisfaction &
Feedback Systems

Proactively surveying your customers in the most creative and entertaining ways to discover what satisfaction means to them.

No generic "scorecards" that say 7.5 out of 10.

Online Reputation Management

Managing and measuring your online reputation to discover the sentiment behind the posts, reviews, and tweets.

Not just maintaining a social media account with the occasional update.

Above All

A Service Metrics Group partnership means a single solution for measuring your customer experience.
That way you can spend time on the things you're good at... like running hotels, crafting cocktails, flying planes - or whatever it is that keeps your customers coming back.