Service Metrics Group Encourages 'Fluency' in Responsible Gaming

PLANO, TX, August 5, 2013 — Service Metrics Group is joining the American Gaming Association (AGA), the National Center for Responsible Gaming (NCRG) and casinos and gaming companies nationwide to participate in the 16th annual Responsible Gaming Education Week (RGEW), taking place Aug. 5-9. This year’s RGEW theme is “How Do You Say Responsible Gaming?”

With employees and customers from around the world, Service Metrics Group is proud of its diversity and is using RGEW 2013 to promote the message that no matter what language gaming employees and customers speak, it’s important that they all speak responsible gaming.

“We at Service Metrics Group are dedicated to promoting responsible play in the casinos we service and amongst our team—and this year’s Responsible Gaming Education Week is an opportunity do both,” said Will Tarrant, co-founder and managing partner. “By sharing the message of responsible gaming with our customers, colleagues, friends, and family, we aim to show it’s important everyone to be fluent in the messages of responsible gaming.”

In conjunction with RGEW, the AGA and the NCRG, are releasing new responsible gaming videos and making their most popular responsible gaming brochures available for the first time in French, Korean, traditional Chinese and Vietnamese—in addition to English and Spanish. The AGA’s “What Are the Odds?” video and the NCRG’s “What is a Gambling Disorder?” video can be viewed at www.americangaming.org and www.ncrg.org.

“Responsible gaming is an ongoing priority of our employees, from our company’s leadership to our team out in the field,” said Robb Scott, co-founder and managing partner. “By supplying our team with information to know the odds, understand slot machines, and realize the steps to being a responsible gambler, Service Metrics Group is dedicated to being an ambassador of responsible gaming and keeping gaming what it should be—entertaining and fun.”

RGEW was established in 1998 by the AGA. The event is designed to heighten awareness of responsible gaming and disordered gambling among employees, patrons and the general public. Since 2012, RGEW has taken place as one phase of the broader “All In” campaign, which highlights the corporate social responsibility efforts in the commercial gaming industry.

For additional information about RGEW and how it is being observed in casino communities across the country, please visit www.americangaming.org.

Service Metrics Group is a Texas-based company that measures the customer experience for a variety of organizations and industries including hospitality, gaming, travel, tourism, retail, and entertainment. Services include mystery shopping/quality inspections, customer satisfaction feedback and tracking systems, and online reputation management and review site monitoring. Service Metrics Group is a privately-held company with operations worldwide.

The American Gaming Association (AGA) is the national trade association for the commercial casino industry. In addition to representing the interests of its members on federal legislative and regulatory issues, the AGA serves as a clearinghouse for information, develops educational and advocacy programs, and provides leadership on industry-related issues of public concern. For more information, visit www.americangaming.org.

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