TripAdvisor is the world's largest travel site and plays a highly influential role in where people decide to stay, eat, and do. And while the site is undeniably helpful for customers, it can be overwhelming, confusing, and even dangerous for businesses who don’t have a strong review management strategy in place. However, bad reviews are not reason enough to avoid TripAdvisor. If your business doesn’t have an active presence, it stands little chance against competitors who do. Instead of fearing negative feedback, accept it as an inevitable part of running a business and develop a plan to manage all of your reviews - both positive and negative. You’ll be amazed to find that this will not only reduce the impact of negative reviews — it will also lead to more positive reviews and ultimately more customers.
Here are our Five Tips for Leveraging the Power of TripAdvisor:
Bottom line: Your customers and competitors are on TripAdvisor, and you should be too. Don’t worry about negative reviews–respond to them, learn from them and make improvements that lead to more positive reviews. When managed thoroughly and consistently, TripAdvisor reviews can become your most compelling and effective marketing content.